Task Visual identity for Dossier
Usage For Digital & screen
Year 2018
“Dossier is a decentralized e-portfolio and credentials management platform built on top of Blockchain. Dossier aims effective storage, easy and instant verification of educational credentials. Harnessing the power of Blockchain, Dossier is decentralized, hence reducing maintenance costs and improving security. Dossier aims to be a tamper-proof platform which will aid universities, students as well as various organizations that want to verify educational credentials of a person.”
Features
• Decentralized, meaning no central point of failure
• Instant, meaning it is less time consuming to verify credentials
• Faster and easier than conventional credentials management systems
• Low cost for universities, and less headache for students
• Immutable, meaning no one can maliciously change records once records are saved on Blockchain making it tamper-proof
• Safe, because data is immutable
Brand Attributes
Moving forward with Researching and reading the details provided by Steve (client). I filtered our the Brand attributes connected them with physical and personality aspects of the brand. presented to client so that he can give his feedback to me or add something the i was mission out in mood board.
Mood board
Concept behind mark
The mark is 2 documents overlapping on each other with the shadow.
Blockchain
Blockchain is a decentralized technology which is a growing list of records, called blocks, which are linked using cryptography. Each block contains a cryptographic hash of the previous block, a timestamp, and transaction data. all nodes are connected in blockchain.
Shadow
we live in a world with shadows. shadow is a big part of reality. It make thing feel & look real. also used to add three dimensional effect to the marks. It conveys the image of dimension. it appeals to the user as complete.
Sketches
After concepting. moved forward with initial sketches on paper pencil. then moved that sketches in software and made then in gray scale with the help of wacom tablet. then shared with client. after getting feedback and chosen option. i moved forward with griding.
Mark Proportions & Construction
Typography
Type is a one of a success key element in a successful logo. So choosing the right type for dossier is one of exciting of dossier identity design.
Colors
Shades blue color shades symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and loyalty, trust. blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. blue is strongly associated with tranquility and calmness.
Spacing Around Logo
Dossier logo or mark only should be surrounded with clear space to ensure its visibility and impact. No graphic
elements of any kind should invade this zone.
elements of any kind should invade this zone.
Clear space is developed from the height of the 3 column grid box which is used to design the logo and is shown as “0.5x”.
Final Logo
iOS & Android app icon
Favicon & Logo on website
Thank you for watching!
Click 👍 Appreciate if you like this.
Follow:
