Our concept for the PF Flyers FW2013 Catalog was based on the collection itself: a mix of classic style and utilitarianism. The catalog reads more like a brand journal, with an editorialized front section, a seasonal look book, and a product inventory. Adam&Co. provided the concept, art direction, copywriting, and design. Photography provided by Josh Goleman, Henrique Plantikow., Tucker Friend, Ouigi Theodore, and Dave Bradley. Illustrations by Himanshu Sharma.
