«What the bug*?!» is an innovative and unusual product for Belarusian market – the snacks from cricket flour. PG-branding developed a trademark for this product. The newer and the stranger a product is, the more likely that it will appeal to young audience. Innovative product + generations Y, Z = a daring brand positioning with a provocative title “What the bug*?!” (correlated with WTF). Modern design with protest signs and bright color differentiation reflects the brand philosophy and fits easily into lives of young consumers.
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