London Drugs - Christmas Experts

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LONDON DRUGS - CHRISTMAS EXPERTS

London Drugs is a one-stop shop for multiple products and services, well-known in British Columbia. It is well recognized for it's excellence customer service, with experts in every department. And to really hit home the brand's expertise, we created an integrated campaign that paid a homage to all the Christmas experts out there and how even they benefited from the brand's real experts. A very light hearted approach to break through the Christmas clutter, with a good balance between story-telling and selling to the brand's first of it's kind, truly integrated campaign.

Project Roles

I was the lead creative, responsible for the over-arching concept and all of it's executions: from writing the TV scripts, art direction of all the offline and digital pieces to the design of an extensive microsite and even all the social media content.