How do you design for a new kind of store experience with the worlds most advanced Just Walk Out Shopping technology? 
 
Welcome to Amazon Go. Simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout. (No, seriously.)
 
The simple and modern Amazon Go logo was customized to be part of a dynamic modular brand system that includes pattern, illustration, photography, and type. 
The role of the design is to highlight delicious ready-to-eat breakfast, lunch, dinner, and snack options made by chefs and favorite local kitchens and bakeries. Amazon Go fresh prepared sandwiches, for a time, were packaged in boxes that borrowed from the classic "to-go" container vernacular and sprung open to a plate with a tear of the label.
The team partnered with well loved brands like Seattle local chocolatier Theos, and the Coca Cola Company, to create exclusive and limited edition products for the grand opening of the first store. 
Every customer touchpoint was designed for speed and convenience. Wine selections can be easily navigated by style through the product ticket.
Amazon Go
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Amazon Go

As an early member and sole Graphic Designer of a small but mighty innovations team, I helped establish the foundational brand language for Amazo Read More
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