What if feedback towards the creative ones, where merged into a digital tool/weapon?
Digital era has changed a lot to advertising and creative industry in general, yet only one element remains the same, the client feedback! From the best, to worst, the most weird ones, slightly offensive ones or even absurd ones, all were collected by IMBA advertising agency and formed into a calendar. Working as a digital kit as well, for all those who want to sent their feedback in an animated and different way.
The printed version of the calendar comes with a QR code, via which the user can download all 12 animated feedback, and send directly an edgy quote, in the best way that the meme era offers; glorious gifs! Snakes wrapping around awards, ideas that fall off from vending machines, eternal waiting for Skype calls and meetings that never happened, clients that ask concepts without having any budget, even time machines to reach the deadlines. The illustrations of the IMBA 2019 calendar describe the feelings, thoughts and deeper emotions behind the feedback. Either from the creative's point of view, or the client's.
The ultimate expression of the reality in the creative industry, in a digital kit that can send quick and dirty meaningful feedback, without words.
Boo Republic for IMBA Greece 2018
concept: ΙΜΒΑ Greece
creative direction: Giannis Mpoutas
art direction: Spiros Sourlantzis
copy: Xenia Sakellari
motion design: Antonis Dimitropoulos & Vassilis Kolletis
illustration: Boo Republic
lettering: Boo Republic
printhouse: Fotolio
photographer: Stefanos Tsakiris
client: ΙΜΒΑ Greece - IPG mediabrands
