Lina María Botero's profile

2017 Global Infrastructure Forum

Global Infrastructure Forum
Inter-American Development Bank in collaboration with 10 Multilateral Development Banks (MDBs)
Year: 2017

My team was in charge of the coordination of the event in close collaboration with 10 other MDBs. It had an attendance of 900 people on site and over 3000 people online. 

I was lead creative director and designer for the event. I created the look and feel, identity, publications, signage, backings, and collaterals, as well as the communication and marketing campaigns. In addition to this, I also created the guidelines for web and social media to be used by communicators within the 10 MDBs associated with the event. 
Main stage of the auditorium:
The dissemination of the event was mostly for external audiences. We created an extensive amount of collateral materials. The landing page for the event was created in collaboration with the World Bank. We also created a series of Instagram and Facebook posts. 
In addition to creating our own social media campaign, we provided the guidelines and social media kit for other communications teams at 10 MDBs. The following are some Twitter and Facebook posts from the different organizations attending the event:
The Office of Strategic Planning and Development Effectiveness at IDB created a publication with lessons learned from the event titled "Mobilizing Private Capital for Infrastructure: Lessons for Governments, Private Investors, and Multilateral Development Banks". You can access the publication here.
2017 Global Infrastructure Forum
Published:

2017 Global Infrastructure Forum

Published: