BRIEF: ARS Jet-Pro - a household insect killer - kills all types of insects including mosquitoes, ants and cockroaches at once. The brief was to provide creative solution through unique visual communication for ARS Jet-Pro (household pest killer). The product’s unique selling point is that its ability to penetrate from the air to the ground is very effective.  

 

SOLUTION: We developed the concept of “The end of the insects’ world” to express the overwhelming power and effectiveness of the ARS Jet-Pro. The illustrations dramatically show the spray annihilating all mosquitoes, ants and cockroaches. The scene brings alive the catastrophe that has come upon them. Every detail of the scene has been created using CGI to bring out the doomsday feel in all its glory.