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Tagline: Trucks moved with Care. A service that is in the business oftransporting a truck, or set of trucks, from one location to another. The coreIdea was safety, with their 24 hr GPS tracking, real time reports and metrics,and Liability insurance protection. This was used as a highlight through thecampaign since a lot of truck moving companies don’t offer enough protectionwith their service, the lack of which can possibly be a risky undertaking.