Lumoava - Rakkauden Lähettiläät. Storytelling campaign
Here's a storytelling campaign for a Finnish jewellery brand Lumoava. We challenged people to write a love letter to their beloved one and then send it to Lumoava with a story of the receiver. We then picked the most heartfelt ones and went on a road trip to surprise the receiver with the letter and a Lumoava jewellery. We even got to record one proposal of marriage with an "I do"!
Lumoava - Rakkauden Lähettiläät. Storytelling campaign
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Lumoava - Rakkauden Lähettiläät. Storytelling campaign

Brand building campaign. We crowd sourced love letters and surprised the receivers with jewellery. Film & editorial photographic storytelling. (F Read more
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29
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Published:

Tools

Adobe Lightroom
Adobe Photoshop

Creative Fields

Copyright Info

Attribution, Non-commercial, No Derivatives

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