Zapata®

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ZapataAtl®

United States, Atlanta. GA.

2018

ZapataAtl ® is the best Mexican food restaurant based in Atlanta, GA. The challenge was that we had to tell a stories across the logo. Emiliano Zapata is an Anti Hero from the Mexican revolution. Is an important character in the Mexican culture for his the brave and Adventurous soul. There are a few pictures of Emiliano Zapata. We have to made a investigation in old books for get the best. The project have a double interpretation Comercial and Political. Zapata is the voice of thounsands DREAMERS that only wants to get a best future for their families.

Welcome, I hope you like it.

Inspiration and Mood Board

For the generation of the brand redesign, we have to research was carried out in order to arrive at a result that may have an important historical burden. Zapata is one of the main representative characters of the Mexican culture. It was important to be able to create an image that would project the feeling of Mexico towards the world.

"The essence of Mexican culture must be respected

and the international market adapted "

To arrive at this result, we take based on the graphics of the popular arts and the rescue of popular typefaces. These two elements would allow us to develop a portrait that serves as the main icon of the brand.

Logotype

A visual proposal was generated that replicates the visual style of the posters of the revolution, taking into account an adaptation to the present. We have as a result a dynamic logo that can be defragmented and respect your DNA.

Typography is an adaptation of San Serif. We sought to eliminate the graces of traditional typography in order to adapt to new visual trends. We have as a result that the old can be contemporary and artisanal.

SOMOS

ORGULLOSAMENTE

MEXICANOS.

Gente trabajadora que día a día busca superar los limites, SOMOS BAD HOMBRES como algunos nos llaman. Rompemos barreras para llevarnos al limite. Somos un pueblo que canta, llora y se ríe de la muerte porque para nosotros no existen las fronteras al contrario las derribamos.

Contemos historias a travez de los muros, del entorno. Es importante generar un ambiente dentro del restaurante para poder transmitir una experiencia sensorial. México es una voz, una piel y un sentir que palpita - cuenta -sabe y vive a través de su gente.