We designed a powerful and elegant graphic identity adding to the whole personality of the brand in its look.
Oculista Luxury Brand is an official reseller of the most prestigious luxury eyewear brands. With vast experience in this sector, it has a client portfolio that includes several professional athletes and celebrities from national television.
We were challenged to redesign the visual identity of the brand so that it would show its values more clearly and provide a more effective communication with the target audience.
In this project, we developed a result based on our sources of inspiration for the creation of the logo, a test device used by ophthalmologists, called the phoropter, and a noble material, the copper to unfold the new identity of the brand in all its supports.
The graphic identity has become a very important pillar in the brands approach to the market, establishing a strong and clear communication between a brand and the target audience from the beginning.
