Space of opportunities for entrepreneurial projects focused on socio-economic innovation
La Pionera is a new open air space that promotes cooperation among people and projects in the city of Barcelona (promoted by Ajuntament de Barcelona)
It is a space of opportunities for entrepreneurial people and new projects focused on socio-economic innovation, all from a gender-conscious perspective.
It is a showcase occurring once a month, in which more than 300 different initiatives and projects are expected to participate in the 2018-19 period.
Flexible typographic system
From the variability of innovative people and projects, we began working on a flexible typographic system in our studio. Its identity is built around a font of 26 solid characters and 52 spontaneous alternative characters that can be interchanged to generate an easy to build and scalable language.
Naming and campaign
Naming (by Nom Nam) is in the feminine. La Pionera is the one who opens the way for others. A colourful campaign has been developed in order to present the project to our neighbours in Barcelona, starting from the couplets, in Catalan and Spanish, by Marc Garreta, which disclose everything that can be found within the space.
Posters and autonomy to generate new materials
La Pionera is autonomous. As a visual system, it lets pioneers generate billboards for concerts and events (circuses, dance performances, talks) that take on a fresh and vernacular tone. An application developed by Santi Grau allows for the writing of messages composed with the letters that are instantly printable. Everything from street posters to signage, to the contents for totems inviting access to spaces, can be generated with this system.