Design of a new brand and a product line
Béndes Studio is one of the most recognizable wedding jewelry companies in Russia. Together with the guide
of Béndes Studio, ARENAS®lab team developed the brand vision, redefined company image and designed
new characteristics of jewelry and Béndes retail environment. By series of iterations an integrated strategy
of product line development was created for different groups of clientele, a range of guidelines, training materials to implement a new design system.
of Béndes Studio, ARENAS®lab team developed the brand vision, redefined company image and designed
new characteristics of jewelry and Béndes retail environment. By series of iterations an integrated strategy
of product line development was created for different groups of clientele, a range of guidelines, training materials to implement a new design system.
– Constantine Kytin, the founder of Béndes Studio
“It took the courage to take such an important decision to change especially in the limited time available.
To achieve aт ambitious goal we risked to lose the existing market but fortunately, ARENAS®lab have
an extensive experience and they also had a clear-cut understanding on the line of work to be done. Initially,
we didn’t want a revolution but it happened.”
To achieve aт ambitious goal we risked to lose the existing market but fortunately, ARENAS®lab have
an extensive experience and they also had a clear-cut understanding on the line of work to be done. Initially,
we didn’t want a revolution but it happened.”
Project team:
Valeri Arenas – Creative Director, Partner
Aisha Arenas – Operations Director, Partner
Emil Iskhakov – Art Director, Partner
Victor Adeev – Copywriter
Ian Evtushenko – Copywriter
Tatyana Kostenko – Marketer
Vladimir Okto – SMM Editor
Ekateryna Tolstih – Industrial Designer
Anastasiya Sheglova – Photographer
Anton Vishnyakov – Retail Designer
Thank you for attention
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