Asthma App Explainer Video








THE PROJECT​​​​​​​

Along with DID Agency, I had the pleasure of creating this
Explainer Video for BreatheSmart®, powered by Cohero Health®.
We built the visual concept based on the independency and 
empowerment parents wish for their child with asthma, 
from their first bike rideto driving their own car.​​​​​​​​​​​​​​
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FINAL EXPLAINER VIDEO​​​​​​​
 ​​​​


​​​​​​​Client: Cohero Health®
Agency: DID Ag
ency
STB, Illustration, Animation: Dinos&Teacups 
Sound Design: DID Agency









STORYBOARD

This project was especially exciting because I was added to the production
 team pretty early on in the process. So while they were drafting out some
cool story concepts, I was already illustrating styleframes for each of them. 
By the time the concept and script were selected and refined, we had us
a quaint little illustration library to create the following storyboard from.​​​









DESIGN

The client's branding guidelines included a bright and fun color palette, 
so creating characters, objects and barely-there backgrounds was a blast!
The app was also already designed, so we had a good basis for the UI shots,
which just needed some illustration-friendly simplifying where possible. ​​​​​​​








ANIMATION

This app focuses on empowerment, encouraging children to manage 
their asthma, over time, by themselves. So we wanted to tell the story 
of a young boy with asthma growing into an independent young adult. 
And panning out one long parallax shot felt like the best way to do that!









Thank you!






Asthma App Explainer Video
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Asthma App Explainer Video

Powered by Cohero Health®, BreatheSmart® is an app designed for kids on the path to managing their asthma. I created this Explainer Video with DI Read More
744
5,508
21
Published:

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