ABOUT THE CLIENT
TrustHemp is an organic hemp superfood retailer, based in Lithuania. While nowadays, much of the food available on supermarket shelves is processed, containing little to no nutritional value, TrustHemp aims to provide consumers with high-quality, natural, nutrition-packed products of hemp to improve one’s well-being and not only nurture the body, but the soul as well.
THE BRIEF
TrustHemp team contacted us for a logo design and brand identity development. They wanted to have a modern, clean, minimalist and at the same time trustworthy combination mark as well as strong branding. It was essential not only to creates a clear identity among its target audiences but also reveal numerous advantages of products the company provides.
To ensure all brand elements are applied consistently across all marketing and communication materials, we prepareed a brand book with a set of rules about how to represent the brand across channels and assets, helping TrustHemp build credibility and recognition as they grow. In addition to that, we were requested to design packaging for TrustHemp products – hemp protein powder, hulled hemp seeds and unhulled hemp seeds.
THE SOLUTION
Logo. TrustHemp logo represents the merged approach, where modern and traditional aspects come together. Serif lettering of the logotype portrays the sense of traditional and trustworthy brand. This is based on the idea, that hemp has a long history of human use. Geometric sans-serif typeface of the tagline and simplistic logo icon embodies the modern and future-oriented traits of the brand.
Brand Book. We prepared brand guidelines to explain TrustHemp brand identity and demonstrate brand standards. The brand book covers two main aspects of the brand: Visual (the logo, colours, typography & hierarchy, imagery, iconography; Social Media visual guidelines, etc.), Linguistic Aspects and Brand Intro (mission, vision, key values, brand concept, target audience definition, brand tagline, the tone of voice, etc.).
