Plaksin — Сreation and promotion of youtube channel
The main task of the Studio was to make a complete rebranding of the current visual identity of the company. The aim of the project was to make a strict, minimalistic style, which would reveal the activities of the company at the associative level of potential customers. To achieve this effect, it was decided to make a strict and modern font, using an additional bright element in the form of a round red REC button – this button is used in cameras and camcorders when recording video. This concept formed the basis of the whole project and allowed to reflect the activities of the company. The new branding creates a completely different perception, looks more serious and confident, which has a positive impact on the positioning of the company in the market.