Appland(tm) was conceived as a skunkworks for mobile application conception, design and creation - a self contained unit operating inside Vodafone Australia.
Appland had a charter to produce 25 consumer facing apps in its first year of operation - testing consumer interest and learning about the apps ecosystem, design principles and pricing models.
The Appland experiment ran from December 2009 to December 2011 when Doug negotiated to lift the team out of Vodafone to join a different company.
Two major applications developed by the Appland team were Who2Call and Cricket Live Australia.
Doug Maloney's role :
* Appland concept and founder.
* Conceived Who2Call and led the business engagement and design & development team.
* Cricket Live Australia Business owner and design/dev team manager (2011/2012)
Who2Call