As one of Shanghai's major tourist attraction Yugarden is famous worlwide to be an almost "preserved" piece of traditional China. However as famous as the Yuyuan Tourist Mart is most visitor only stroll through the lanes sampling at uninteresting gadgets and souvenirs coming from mass production factories.
In an effort to up their offer YTM looked into collaborating with S.Point to better use all of the 50 protected intellectual properties at their disposal to develop new activities and products that reflect the local Shanghainese culture.
S.Point offered to come up with a business model that would allow this and duplicate their efforts at preserving local cultures while entertainign in other cities of China.
Project: Yuyuan X S.Point
Agency: S.Point
Shanghai – 2017
