The design concept is based on why we need bulbs which ultimately is about lighting up a space. Shopping for light bulbs is never fun nor easy, consumers often break open light bulb packaging just to see what shape/colour/fitting the bulb is.
Most of the pack information is not used or understood. This packaging is designed to eliminate the build up of blank stares towards the light bulb shelf and make it easy for all consumers to know what light they need and where to put it. As well as creating a nice little practical home for your dead bulbs so they don't shatter in your bin.
