Frooti Fizz
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Advertising



Frooti Fizz

Frooti Fizz is a sparkling mango juice in India. The goal with this new branding was to merge the visual languages from the existing brands so the consumer would feel some familiarity while also recognising a fresh new evolution of these beloved Indian brands. We developed a library of optical illusion patterns that trick the eye: they appear to animate and move even when the images are static. We worked with Alia Bhatt as the brand ambassador as she represents the brand attributes of Frooti Fizz: she's funky, fresh & full of energy.








Credits

CAMPAIGN CREATIVE / ART DIRECTOR:  Jessica Walsh
CLIENT CMO: Nadia Chauhan
DESIGNERS: Matteo Giuseppe Pani, Felipe Rocha, 
Daniel Brokstad, Fumi Omori, Chen Yu, Angela Iannarelli, 
Gabriela Namie, Yaya Xu, Joao Lucas, Heejae Kim
ANIMATION DIRECTION: Jessica Walsh, 
Justin Gammon
ANIMATORS: Karan Singh, Yaya Xu, 
Daniel Brokstad, Joao Lucas
3D ARTISTS: Pablo Alfieri, Pierre Bourjo, 
Joao Lucas
RETOUCHING: Daniel Plateado, 
Ekaterina Markevich




Frooti Fizz
710
4850
28
Published:

Frooti Fizz

Frooti Fizz Frooti Fizz is a sparkling mango juice in India. The goal with this new branding was to merge the visual languages from the existing Read more
710
4850
28
Published:

Tools

Adobe Photoshop
Adobe Illustrator

Creative Fields

Copyright Info

Attribution, Non-commercial, No Derivatives

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