Mercedes Benz has always been about positioning itself as a high-end luxury brand with a focus on German precision and style.
As each Dealership was creating it’s own digital experience the existing Dealer portal landscape was hard to navigate and completely off brand.
MB needed to build brand continuity across all Dealer sites. A digital presence that correctly reflected their brand look and messaging. A seamless experience no matter which inroad a customer approached from or dealer door they walked in.
The creation of a single portal that gave each dealer the ability to customize content based on their location, trends and current offers while maintaining the MB brand standards. Integrated with a standalone Mobile App, OLA and OOH.
An overall increase in Test Drive bookings, on site retention as well as a hugh growth in customer insight based on new data collection abilities.
Creative Director /// Client Liaison & Presenter /// Brand Marshall /// Art Director /// Team Lead
Consultant to UX/UI and IA.
Oversight of entire project, leading a hand picked team of talented creatives:
ACD: Steve Saviky /// Art Directors: Stanley Callender, Dwayne Grech, Guto Novelli /// Writer: Jenny Millar Wilcox
Dealership AGM Sizzle Reel
OOH - Creative Directior /// Art Director /// Writer: Paul Fleming