The Brief:
Mercedes Benz has always been about positioning itself as a high-end luxury brand with a focus on German precision and style.
The Issue:
As each Dealership was creating it’s own digital experience the existing Dealer portal landscape was hard to navigate and completely off brand.
The Ask:
MB needed to build brand continuity across all Dealer sites. A digital presence that correctly reflected their brand look and messaging. A seamless experience no matter which inroad a customer approached from or dealer door they walked in.
The Solution:
The creation of a single portal that gave each dealer the ability to customize content based on their location, trends and current offers while maintaining the MB brand standards. Integrated with a standalone Mobile App, OLA and OOH.
The Results:
An overall increase in Test Drive bookings, on site retention as well as a hugh growth in customer insight based on new data collection abilities.
My Role:
Creative Director /// Client Liaison & Presenter /// Brand Marshall /// Art Director /// Team Lead
Consultant to UX/UI and IA.
Oversight of entire project, leading a hand picked team of talented creatives:
ACD: Steve Saviky /// Art Directors: Stanley Callender, Dwayne Grech, Guto Novelli /// Writer: Jenny Millar Wilcox
Dealership AGM Sizzle Reel
OOH - Creative Directior /// Art Director /// Writer: Paul Fleming
