Because March Madness is for basketball, I wanted the theme of the project to represent that. I made the background using a posterized radial brown gradient and made court details with the pen tool. To further demonstrate the theme, I decided to draw a play using a textured brush. 

Opto sign for use in the BGSU Bookstore.

This was an image used in a promotional email sent out to all university students, staff, and faculty.

Quarter page flyer for the March Madness promotion. Text was enlarged to be easier to read.

Digital sign for the March Madness promotion.

Web banner made for the March Madness promotion at the BGSU Bookstore. The banner linked to a PDF with details of the sale.

The March Madness promotion was also being used at BGSU's satelite campus, BGSU Firelands. The Firelands Bookstore carries slightly different merchandise, so the poster was edited for use in this store.

March Madness ad for the newspaper, adapted to black & white.

Small individual prmotional signs were made for use around the store near the appropriate products.