Lunar
A drink designed by me
(for more information visit My Website)
Lunar is a drink aimed at helping people get to sleep. It will be sold in the section of the shop that also sells energy drinks and coffee to target the part of the market that is most in need of it, selling it next to what they are currently buying will make it more easily visible to them. This will also distance its self from the idea of it being ‘Medical’, something I wanted to avoid at all costs.
General Information:
- Price: £1.50 per can
- Target market: Young adults, 24-29-year-olds
- Characteristics: Humorous, Unique, Calm
The Can
Logo
The Print
Displayed on the underground tubes as well as on the underground platforms.
TV
Radio
All to be played on late night radio shows (Spotify and traditional).
Script 1:
FVO (Muffled to show its inside head): “852,612 852,613 852,614 552,615”
*(Continues counting for 10-15 Seconds)
MVO (Speaker): “Stop Counting Sheep, Get Some Lunar, Get Some Sleep”
Script 2:
MVO (muffled to show its inside head): “1 sheep, 2 sheep, 3 sheep, 4 sheep”
*Fade out
MVO (muffled to show its inside head): “857 Sheep, 858 Sheep, 859 Sheep”
*Fade out
MVO (Muffled to show its inside head): 1764 Sheep, 1765 Sheep, 1766 Sheep”
*Fade out
FVO (Speaker): “Stop Counting Sheep, Get Some Lunar, Get Some Sleep”
Script 3:
*SFX: 1 Sheep “Barr”
*SFX: 2 Sheep “Barr”
*SFX: 3 Sheep “Barr”
*SFX: 4 Sheep “Barr”
*SFX: 5 Sheep “Barr”
VO (Speaker): “Stop Counting Sheep, Get Some Lunar, Get Some Sleep”
YouTube
These will all be moving into the position of the next one to make it look like they are moving along in the pattern shown.
The “skip counting sheep” button will take you to the website that will have a shopping section where you can get some, or find the closest shop that sells it (ASDA/ Morrisons/ Waitrose/ Ect).
Guerrilla
Displayed in Hotels/ B&Bs and Premier Inns where people tend to sleep on long journeys and may find it hard to sleep.
The device will be an ordinary clock until it gets to midnight when if you can see it you have probably been unable to get to sleep.
When it will then start to show sheep for the first 10mins and then after that it will change to showing the line “Stop counting sheep, get some Lunar, get some sleep” along with a product shot.
This will then proceed to alternate between just sheep, and the line with pack shot every 10mins till 5 the next morning when people may start to wake up to leave and may need to see the time.
Guerrilla Escalators in the Underground
This is a simple idea where a sequence of posters with a single sheep (that has a number on its wool) is on a poster and as you go forward so does the number, so you are counting in your head.
Then at the end, you see the last poster that has the pack shot and line.
For more information visit My Website
