12 shorts, 12 seconds, 12 at night
Throughout history, midnight has given to speak of more than one, and is that it is full of stories full of magic, legend and mysticism. Because it is just at that time, the perfect moment to discover the dark side of the city, through each of the creatures that inhabit the night.
Throughout history, midnight has given to speak of more than one, and is that it is full of stories full of magic, legend and mysticism. Because it is just at that time, the perfect moment to discover the dark side of the city, through each of the creatures that inhabit the night.
Dare to create your own story aboard Chevrolet Trax® Midnight and discover the magic of midnight.
The main campaign was thought only to be used with the 12 shorts, however we decided
to create an even bigger range of possibilities, using the interactive formats and highlighting qualities of the SUV.
That's why we created 5 animations that fit the campaign and its mysticism.
That's why we created 5 animations that fit the campaign and its mysticism.
To take the adventure even further and inspired by those great stories,
we created 12 stories for the legend of midnight to continue.
These are the official versions for mobile.
Although the campaign was originally intended for vertical format (Stories); these were created from a horizontal format. Next I place the original 12 pieces.
What do you think of them?
Thanks for watching
