Adidas - Cricket Equipment 2019
2019 range launch campaign featuring Jofra Archer and Delray Rawlins. Producing artwork aimed at a younger more contemporary demographic. Pitting the two players against each other in the nets to showcase the range in a fun, engaging and relatable video. Week in week out players, friends and club mates try to get the better of each other in nets we wanted to tell that story between two of UK crickets true young talents.
Being aimed at a younger digital savvy demographic it was vital this campaign utilised social media to showcase the new 2019 range. A range of assets was created for the PDC instagram and FB channels as well as digital advertising for those platforms. A mix of player and product hero assets were produced and targeted appropriately.
