New Balance England Cruz
Online campaign for the Ltd Edition NB Cruz shoe designed for the England Ashes team. This shoes was available in very limited numbers from PDC. It fell in between two camps, shoe collectors and England supporters so had to appeal to both. Working with NB we shot and produced supporting assets that fitted Bothe the fashion and sports enthusiast sectors. Shot on location at Joe's home club in Sheffield, the shoe sold out on the day of launch.
