Use Graphic Design for Your Travel Tours Business
Graphic design is a crucial factor in any business. The term pertains to the way you communicate to your customers visually by using tools such as photography, illustration, and typography. Graphic design helps in relaying a message to your clients by creating and combining text, images, and symbols to represent particular concepts.
A travel tours business can greatly benefit from the use of attention-grabbing graphic design for their brand. A thoughtfully created image can help boost sales and conversion rates as it aids in attracting the intended market.
If you’re a travel tours business owner, here are some recommendations on how graphic design can be used to your advantage:
1. Beautify Your Website
An excellent graphic designer can help you improve user experience on your website by enhancing its layout. This way, your clients would find the site easy to navigate, which can facilitate their conversion from a visitor to a paying customer. Thinking about your patrons’ comfort is vital for a travel tours business as you want them to book your services as soon as they land on your home page.
A good example would be the website of this Mauritius Tour Operator, which uses eye-catching images on its banner and posts. They utilize elegant and straightforward fonts while keeping the text easy to read. They also add value to their service by giving potential customers advice on how to make the most of their time in Mauritius.
2. Craft a Compelling Logo
Graphic design is essential in crafting a compelling logo for your business. Think about brands such as Nike, Starbucks, McDonald’s, and Amazon, which have cemented their place in their respective industries through their recognizable logos. With the right design tools and some inspiration to spark your creativity, you can create a great logo that embodies your brand as well.
Here are a few tips you can follow to produce an exceptional travel tours logo:
Use the right colors – The color palette you use can have a tremendous impact on how people see your brand. It sends meanings and ideas to your customers subconsciously, so it’s vital that you combine the right shades depending on what message you want to convey.
Make it flexible – While color is crucial in attracting the right audience, you should also make sure that your logo is versatile. This means that it retains its impact even when it is printed in grayscale or when it is resized.
Be unique – Make your travel tours business stand out from competitors by creating a logo that’s uniquely your own. Don’t go for a cliché design that does not express your brand’s personality. Instead, think thoroughly about how you want your customers to see and remember you.
The simpler, the better – The most recognizable logos, like Nike’s swoosh and Apple’s bitten fruit, have a way of worming into the minds of consumers and inhabiting it. If you can incorporate your brand’s personality into a single vector image, it would do wonders for your business.
3. Create Viral Content
Viral content, such as memes, boosts awareness of your brand. You don’t even have to be a master designer for this. Some popular images just have witty text printed on a memorable and funny moment, usually from a TV show or a trending YouTube video, and this only requires simple graphic designing skills.
4. Make Use of Social Media
In connection with creating potentially viral images, post well-thought-out content on social media and inspire your followers to book your services. Social media influence people’s travel plans. Family and friends posting photos on Facebook or Instagram and tweeting about their incredible vacations are subconsciously inspiring people’s wanderlust.
As a travel tours business, you can inspire your followers to book your services by consistently uploading stimulating photos of the places you service. Enhance the images you have with the right graphic design tools. Always remember that a strong online presence regularly reminds your customers about their travel plans and that ultimate vacation they’re always dreaming about.
5. Take Advantage of Micro-Moments
Micro-moments refer to the times when consumers turn on their smartphones to search for something that they need answered. This can be a need to know about a particular subject, discover a new hobby, purchase an item, or book a flight. Majority of customers look for travel inspirations during their idle times, such as while standing in line or waiting for their train to arrive. You can take advantage of this opportunity by using graphic design to sow the seed of traveling.
These are the micro-moments that travel shoppers usually have:
Dreaming moments – These are the times in your customers’ day when they fantasize about traveling. With the use of marketing tools, you can identify the times during the work hours when clients look through your site and use graphic design to create images that will urge them to make that dream a reality.
Planning moments – This time, they’ve already booked a trip and want to make everything perfect. They may be looking through your website for tour packages. Entice them by providing detailed photos of what they can expect from your services.
Booking moments – It’s a critical time for you since this is the moment when a visitor converts into a paying customer. They’re on the brink of clicking that confirmation button. Facilitate the process with a call-to-action button that stands out from the rest of the website.
6. Capitalize on Mobile Apps
Apps are the way to go nowadays. A mobile app for your travel tours business can increase your sales by making it effortless for clients to book your services. Knowledge in graphic design can ensure that you have a user-friendly layout without compromising the inclusion of functions and features necessary for your app. You can promote special discounts exclusive to your app to see a boost in profits.
Graphic design skills aid in the growth of businesses in any industry. A travel tours business can benefit from it with the creation of captivating images that promote not only your brand but the interesting places you cater. Everyone wants to go and see the world. Show them that you can help them achieve their travel goals one country at a time through graphic design.