San Francisco State University has multiple programs supported by individual donations in order to promote Chamber Music. Creative State attracts first class musicians, one of which is jasper String Quartet. Jasper's objective was to entice new, younger audiences by renovating common expectation of the advertising materials. This piece shows a contemporary face of chamber music with its light tones, unexpected cuts, and up t date fonts.

San Francisco State University has a marvelous dance program which features a performance, choreographed by senior students, each semester. The advertising campaign was ordered to promote the event for internal and external audiences. The focal point of this project was engaging interest among the public in contemporary dance and showcase fresh choreography.

Lorenzaccio is a play of the Romantic period written in France by Alfred de Musset in 1834. The story depicts a complex relationship between de' Medici brothers and their fight over the 16th century Florence. Mohammad Kowsar, a professor at the SFSU's theater department, adapted and directed play's production on the university's stage. The advertising campaign features a fragment of Caravaggio's painting "The Sacrifice of Isaac." It presents the viewer with a taste of an intence drama that is about to unravel.