The Better Farm Co. is an eco-conscious brand focused on providing sustainable and plastic free solutions. Founded by Andrew & Lindsey Jepson on their beautiful farm in the Foothills of Alberta, they believe that zero waste living is about making small doable changes - and at a pace one can sustain. Their mission is to make conscious buying easier by offering sustainable goods for the house and home.
When Lindsey reached out to me to help with their identity, we knew the brand should be minimal in its aesthetic to reflect the movement, and be flexible enough in its design to work on several print and web applications. Combined with hand-drawn marks, the logo is a reflection of their farm - simple, elegant and refined with just enough grit to make it feel like ‘home’.
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