Ubiqweus [yoo-bik-wi-tuh s]
Existing or being everywhere, especially at the same time; omnipresent
We changed the spelling to incompass the "we" and "us" in the name. We also used the Hydrogen atom as our icon base as it's the most common element in the universe. It's literally everywhere. Hydrogen is also incredibly simple one proton spinning around one electron. A perfect correlation to the product.
As you can see there were many itterations before settling on a final mark.
The Original Kickstarter Campaign Materials
Developing, Designing & Prototyping a New Internet of Things (IOT) Device
Creative Direction: Paul Fleming. Screen Interface: Andrew Peden.
Kickstarter Round 2 - Prototype V4 (Digital Mockups & Features)
Final Logo Design
The Physical Product - Prototype v2
Includes packaging, product and beta software release
The Physical Product - Prototype v1 (proof of concept)
Includes packaging, product and alpha software release