NCUK is an international program associated with UPC which offers students the opportunity to access the most prestigious universities around the UK.
At the beginning of each year, a campaign is developed highlighting the benefits of the program, a high grade education, international certifications, job opportunities... basically as always. That's why a little challenge was added to the project, keep the same message that has been using but expressed thorugh a total different communication, one more closer and stimulating.
The arrival of a new year comes with new objectives, new challenges; but especially, new experiences. And why not, a new summer flavor? A summer with a taste of new international experiences.
The result: "Taste the UK summer"
Thanks for your attention!