Vivien Zeng's profile
Twinkies Rebrand
TWINKIES REBRAND
Branding and Packaging. A hypothetical package redesign for Twinkies aimed to increased sales and brand recognition in Canada. Made in collaboration with Ruizhou Li and Xintong Cai.
As part of a loyalty program initiative aimed to increased sales, a collectible card is included in every box, celebrating Twinkies 100th Anniversary. Each card is part of a larger puzzle that when complete can be used to enter Twinkies 100th Anniversary contest.
Twinkies Rebrand
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Twinkies Rebrand

Hypothetical package rebranding for Twinkies.

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Published: