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Nissan QUANTUM | Fixing the Past
For the D&AD student competition, Quantum was created as an environmentally-conscious subrand for Nissan.This subbrand is not only a "green" car. Since Nissan recognizes that their users do not all want a new car, nor do we want to tell them that an old Nissan model is bad, a set of tools are to be created in order to coincide with the release of the car. These tools are: a GPS that navigates around high trafficked areas (Reduce) , a carpool app (Connect) , and a planning app to drive around less (Plan).
CARPOOL APP
PLANNER APP
Nissan QUANTUM | Fixing the Past
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Nissan QUANTUM | Fixing the Past

D&AD submission. For Nissan, Quantum was created as an environmentally-conscious subrand.This subbrand is not only a "green" car. Since Nissan r Read More
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Published:

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