All images created by Rosa Sung
Many people think that Playmobil has been just a toy for children to play with. They do not know the difference between Playmobil and Lego as well. And the existing Playmobil website is focusing on sales. But I wanted to share with people the unique points of Playmobil. Lego focused on building, but Playmobil focused on "storytelling". I designed the website and booklet for this project.
This booklet produced in the form of monthly magazines concept. My target audiences are the Kidults, children, and people who have children. The booklet's goal is to continue to appeal to people who are interested in Playmobil after the website's visit. I made a section that is related to make the own Playmobil Keyring part which is introduced on the website, and I set up a part that introduces people to the best Playmobil of the month, providing them with photos, and encouraging them to participate a lot. And the booklet will introduce events related to Playmobil such as exhibition and theme park. I introduced various tips related to Playmobil in this booklet.
STORYTELLING TOY, PLAYMOBIL
Website Design & Booklet Design
(Website Design :https://www.behance.net/gallery/81776251/Storytelling-Toy-Playmobil )