Muy Lila is a local brand of self care, relaxation and aromatherapy products; they needed to sell online to the Panamanian and Colombian markets. Previously, they had separate websites, one for the company, another for their online store and two other landing pages for product categories; so they needed an integrated solution to have a simpler, organized online presence that showcased the value offered by their incredible line of products.
Working with Lila was a blast, we worked with Lila's sales team to understand their different market segments and then proceeded to interviewed users to rule out any preconceptions. After research, we reviewed the market information provided by them and our interviews to create simplified user personas that represented archetypes with very defined user paths.
After empathizing with the users, we proceeded to sketch and wireframe different solutions. This was a very iterative process, going into each round to polish our understanding of the brand and it’s clients. From the visual design perspective, this is one of the first projects that I worked 100% on Adobe XD: I wireframed everything on XD, testing several directions with the client and a couple of users.
After we reached a satisfactory outcome and the wireframes were approved, we designed a visual proposal, following the exquisite Muy Lila brand guidelines.
We built the site using Bootstrap as the base framework for the markup and then coded everything over Wordpress, choosing a highly modified version of underscores as our starter theme.