Company or service leaking data isn't particularly liked, everyone knows that. We played around with 3d shapes and joyful colors to illustrate this issue in our latest project for Cybernetica. A company developing tools to analyze data without sacrificing user privacy.

Design & Direction by TOLM
Client: Cybernetica
Copywriter: Laura Noodapera
Designer: Kärt Koosapoeg, Joosep Volk
Animation: Joosep Volk, Madis Epler
Sound Design: Arian Levin
Running a service always means dealing with someone else’s data. It’s like looking into windows of an apartment building. What you see could be mundane... sensitive, strictly confidential ...

Or – depending on the industry – downright embarrassing.
Privacy Enhancing Technologies - or PETs for short - are tools for preventing leaks and balancing data privacy with usability. We visualized them using a teeter totter as an example. 
Modern services are built using customer data as the building blocks. It's not an easy process and everything can fall apart when you don't plan ahead or be careful. But if you do everything correctly, you'll launch your business to orbit with ease.
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Cybernetica Privacy Enchancing Technologies
38
362
4
Published:

Cybernetica Privacy Enchancing Technologies

Company or service leaking data isn't particularly liked, everyone knows that. Our latest motion design project for Cybernetica - a company devel Read More
38
362
4
Published:

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