2019:
**GOLD** BCM Awards
**GOLD** Mercury Excellence Awards
**BEST OF SHOW** Mercury Excellence Awards
**GRAND PRIX** Mercury Awards
** BRONZE** Galaxy Awards
Client: Diehl Aviation
Rebranding & employs book
Agency: BrandsOnSpeed
Creative Concept & Art Direction: Vera Uchytil
Copy: Kerrin Nausch
Photography: Kai Joachim, Stuttgart
Task:
To bring the new company name "Diehl Aviation" closer to the employees worldwide, because you want to express one thing, that they all belong together globally, that they come from different countries - that they are diverse - that they are pioneers of excellence and engineers for highest perfection: Brought to a point with our new message:
"WE ARE ONE" - Our new message WE ARE ONE is communicated through an employee book and digitally to all Diehl employees worldwide In addition to the attitude and values of Diehl Aviation, a wide variety of employees from each area are introduced. With their very special characters, characteristics, personal stories, passion for their job, the company, their colleagues and the shared passion for flying.
"WE ARE ONE" - Our new message WE ARE ONE is communicated through an employee book and digitally to all Diehl employees worldwide In addition to the attitude and values of Diehl Aviation, a wide variety of employees from each area are introduced. With their very special characters, characteristics, personal stories, passion for their job, the company, their colleagues and the shared passion for flying.
Once the book and the resulting media campaign had a name and a message, it still needed an unmistakably strong key visual:
"Yes you can! WE ARE ONE is emotional and authentic and one of the top favourites this year! With "Chapeau" the jury bows to the consistent implementation of a good idea and praises the successful rebranding. Excellent and therefore deservedly a gold award winner." BrandsOnSpeed
Rebranding and employee book for Diehl Aviation // Creative Art Direction (agency: BrandsOnSpeed, Stuttgart)
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