The Challenge
We were tasked with creating an impactful and festive brand look.

The Solution
Looking back of the "Golden Apricot"'s passed way we decided to represent all that he lived these years.​​​​​​​

The Result
A series of illustrations create funny micro-stories with the complementary messages. All the series of illustrations to be used in the campaign.












 

The poster is the most important element of identification. The resulting illustrations shows the number 15th in
various style. The "15 years of crossing roads" poster was treated as Key Visual. That's because the festival's 
slogan is "Crossroad of Cultures and Civilizations". 





- S T A G E -



Opening ceremony of Golden Apricot Film Festival

Golden Apricot is an international film festival which for the last 15 years has been taking place in the city of Yerevan, Armenia. This is a seven days film festival. During the seven days of the event you could see about 50 films or more, hear a few lectures from the history of the cinema, and take part in meetings with invited guests.






Golden Apricot — Film Festival Identity
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Golden Apricot — Film Festival Identity

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Published:

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