Any technology which brings massive improvement in user experience almost immediately be adopted by the e-commerce companies in Chicago and across to sell products. Most technological innovations which drive incremental improvements will be packed and sold as a niche product. However, the technology which changes a core human experience qualifies as truly revolutionary. Augmented reality (AR) is a revolutionary technology. It superposes digital information into the physical environment, thus opening opportunities for consumer experience. That makes adoption much easier, so the end user doesn’t need any additional hardware to enjoy the powered experience.

To know how augmented reality is changing core human experiences, first, we should know the psychological impact of the technology. In experiencing AR content, users find themselves to be a part of the story, build around a product which is nothing much a marketing engagement and the impact on the end user is equally massive.

Substantial products make for a significant portion of global e-commerce sales. Still, e-commerce innovators are striving to overcome the most prominent psychological barrier which consumer face while shopping from products online. An impossible number of sales are lost or delayed because of shopper’s inability to evaluate the sense of using the product confidently. AR bridges this gap significantly by helping end user visualize the product which they are considering in the context of physical space which they are going to use. It is a major boost to getting an online shopper to feel comfortable about their purchase.

AR apps are in the way of eliminating uncertainty from e-commerce purchase. They do so by helping envision a product in the context of the physical space which they will occupy. For example, Home furnishing IKEA Company has enormous success with its IKEA place augmented reality app for IOS and android because most products are heavy furniture, IKEA needed a way to showcase its furniture. It's an augmented reality app which helps shoppers to visualize how furniture will look in their living room. They can easily switch products, alter product attributes such as color and then see how different furniture items and the room décor will complement with each other. In this way, augmented reality can speed up the product search process with its high values.

There is always a limit to which shopper will expend himself. Trying out different products options elaborately designed premium suits can be time-consuming. For example, Sephora a global cosmetics brand which launched an AR powered application for which app allows women to see how makeup will look without even trying. This is also an example of how AR opens up unexplored vistas for brands to engage the audience.

Products also have a service component to them. For example, consider wall paints the product experience is complete only when the paint is applied to the walls. The amount of adherence for which the user has to agree is huge. Store owners have created these experience spaces within their premises to showcase the product in action to the user.

AR offers them a tremendous opportunity to make e-commerce a hassle-free channel for selling, purchasing, without worrying about the lack of imagination. For example, Tap painter AR apps let the user select the paints they want for their walls by seeing how walls will look after being painted by the AR module. 

For most shoppers, the biggest motivation to shop at a retail store is the availability of the product on neatly organized shelves and aisles. AR technology has paved the way for making retail aisle experience digitally. By using the mobile application, an e-commerce retailer can create a virtual shelf with varieties of products in it, also projecting it on the walls of a customer’s living room. With the help of mobile app development, AR based apps are now reality. So, customers can simply point and click on the products for which they more interested.

AR offers more options for e-commerce companies to win the battle of social media marketing. Brands are already motivating consumers to create under generated content via AR apps. Forefront of this movement are apps offering brand filter. An enormous number of brands successfully using AR powered marketing campaigns such as snapshot which is creating vast amounts of user-generated content in the process, which work as an endorsement and word marketing when sharing online. These brands share their content to drive traffic to their e-stores.

Augmented reality is entirely changing the way how humans interact with their surroundings. Digital imagery world and content superposed on the immediate physical surroundings is vast. Pioneers from the e-commerce website development have realized the tremendous potential that the industry has in transforming, how shopper search and understand the product before even buying.