A repackaging exercise revitalises and enables Tai Sun to stay in touch with the expectations of its current audience and capture potential ones like the young adults. This is while keeping it relevant to the essence of the brand - healthy, convenient and handmade. The new packaging design will also provide clearer relevant information through easy to understand illustrations and colours. The colours are bold to not only to be distinctive quicker than its competitors, they accentuate the qualities of the respective product they code.
The redesigned packaging is featured on Packaging of the World (4 April 2013) and First Media Design School (2012/13).
Original packaging design of Tai Sun Mee Suah
Proposed new packaging design for Tai Sun Mee Suah
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