Queensland Rail Safety
We were asked to create a series of campaign images for the Queensland Rail Safety campaign. The idea of using 'big heads' was used to create painful cartoon like scenarios of dangerous situations. The big heads were a way of making the scenarios not look too macabre as opposed to using real life characters. All the talent was photographed in studio to match lighting from location shots which were photographed around city stations and rail yards. All the elements were then composited in photoshop and altered heavily with minimal 3D elements like rail lines and fences.
Agency – Ogilvy Brisbane
Creative Director – Phil Nobay
Art Director – Simon Buutfeld, Dave Maunder
Writer – Charles Schaefer
Account Manager – Thomas Patterson
Account Director – Alex Sundquvist
Producer – Angela Brooks
Makeup – Hayley Walke
Talent – Ego Management
CGI – Anthony Hearsey
Photographer – Justin Overell
Retoucher – Justin Overell
Creative Director – Phil Nobay
Art Director – Simon Buutfeld, Dave Maunder
Writer – Charles Schaefer
Account Manager – Thomas Patterson
Account Director – Alex Sundquvist
Producer – Angela Brooks
Makeup – Hayley Walke
Talent – Ego Management
CGI – Anthony Hearsey
Photographer – Justin Overell
Retoucher – Justin Overell
