We were approached by SAMSUNG to help them launch an ambitious new project. The company would create a network and sim-card that was easier to use than current options in the market. The offer would be a highly streamlined user experience domestically, but especially while traveling internationally.
We developed a brand strategy and the name "simple". The name based on the experience, became the mission, and the singular driving force behind the brand and visual identity. Never has a smart name led our design work more.
Simple is a technology company that specializes in communication.
We believe in improving lives by simplifying the tools we use to connect.
—keep it simple.
Note: This project was not released