Task: "Anush" (անուշ) is an Amerenian word which has no analogues in the world, and it means something like "be sweet".
"ANOUUUSH!" is an Armenian premium fruit vodka, made from Armenian apricot, peach, apple, mulberry, pomegranate and plum.
Logo & label design guidelines - develop universal logo able to combine colors for different tastes, at same time use some symbols to show the customers that during the distilling of vodka was used just Armenian fruits.
Solution.
The most popular solution for logo design of the middle segment is to use an object to characterize the product with combination of simple typography.
First of all we use the leaf to show that the vodka was made of natural ingedients. To show the customers that during the distilling of vodka was used just Armenian fruits, during the label design process was used specially designed color collages, which are painted in the colors of Martiros Saryan's paintings.
More photos of product
Thank you!
