Holiday Gift Package
Situation
Created a gift for clients that engages the whole Novak Birch team, showcasing our talents and passion.

Solution
Our theme this year was "Your Fortune Awaits." The team designed a package that contained delicious, custom gourmet fortune cookies, and a gift of a wood burned ornament with one of six stylized dogs.

Award-Winning
This project took home Silver in the 2019 Summit Creative Awards in the Industry Self-Promotional Collateral category. 
Our heartfelt gift was also recognized by Graphic Design USA, winning a spot in the 2019 American Graphic Design Awards in the Sales & Self-Promotion category.
A true collaboration, our team conceptualized, designed, and produced this project. Brady's labels, Sylwia's ornaments, and my greeting card were combined to surprise the recipient, and make a lasting impression.
Sylwia hand-drew these adorable dogs, then our team laser-cut them into wood, which we turned into ornaments.
Details 
Each year, in early autumn, we begin brainstorming the theme of our NB holiday gift for our partners. We put our heads together to answer the question, “If we were the ones receiving the gift, what would we be excited to get in the mail?” 

Filled with gourmet fortune cookies dipped in chocolate and caramel, the packages were wrapped in a ginkgo-leaf pattern sticker, made in house, and tied to a NB-designed and wood burned ornament with one of six stylized dogs. As a nod to 2018’s Year of the Dog, we couldn’t pass up the chance to put our favorite furry friends front-and-center.

To complete the gift, we included a unique “Your Fortune Awaits” card printed with metallic foil that ended with a CTA that everyone can get behind: “What does 2019 hold for you? Break open a fortune cookie and find out!”
With our team as inspiration, Randi came up with a series of fortunes to include inside the various cookie flavors.
The feedback we received from our clients was worthwhile payoff for our efforts.

“I just loved all of the creativity that went into your gift and the depth of everything intertwined right down to the card and ornament, theme colors and the matching color fortune cookies…That kind of talent just makes me happy.” –Aphrodite Bodycomb, University of Maryland, Baltimore

“My ship has come in and so has my fortune (cookies) which I love! You guys are the best, thanks so much!” –Alex Vitalo, Maryland Public Television
What Does Your Future Hold?
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What Does Your Future Hold?

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives