Each year, in early autumn, we begin brainstorming the theme of our NB holiday gift for our partners. We put our heads together to answer the question, “If we were the ones receiving the gift, what would we be excited to get in the mail?” The process engages the whole Novak Birch team and encourages us to access new creative reservoirs in order to live up to, but not repeat, our successes in past years.
Filled with gourmet fortune cookies dipped in chocolate and caramel, the packages were wrapped in a ginkgo-leaf pattern sticker, made in house, and tied to a NB-designed and wood burned ornament with one of six stylized dogs. As a nod to 2018’s Year of the Dog, we couldn’t pass up the chance to put our favorite furry friends front-and-center.
To complete the gift, we included a unique “Your Fortune Awaits” card printed with metallic foil that ended with a CTA that everyone can get behind: “What does 2019 hold for you? Break open a fortune cookie and find out!”
The feedback we received from our clients was worthwhile payoff for our efforts.
“I just loved all of the creativity that went into your gift and the depth of everything intertwined right down to the card and ornament, theme colors and the matching color fortune cookies…That kind of talent just makes me happy.” –Aphrodite Bodycomb, University of Maryland, Baltimore
“My ship has come in and so has my fortune (cookies) which I love! You guys are the best, thanks so much!” –Alex Vitalo, Maryland Public Television