THE TIPPING FOUNDATION WEBSITE
Reinvigorate Growth Through Digital
Technology: WordPress
Client: The Tipping Foundation
What We Did: UI/UX Design, Responsive Web Design, WordPress Development
Overview
Project Need
The Tipping Foundation is a not-for-profit organisation that is one of Victoria’s leading providers of support and community services for both vulnerable young persons and people with disability. With over 1000 clients and 1500 employees, the Tipping Foundation approached our team of digital experts to reinvigorate the business and drive organisational growth through digital.
Project Goals
Improve visual design and user experience (modern, fresh, bring new branding to life online, improve layout and structure of content).
Improve use of CTA’s throughout the site in line with core organisational aims; specifically new customer acquisition, data capture, as well as staff retention and engagement, donations/fundraising outcomes, etc.
Redevelop the site using an open source CMS which is easy to self administer for the organisation.
Driving growth online
To help reinvigorate the Tipping Foundation’s growth online, we developed a new website with a brand new look and improved layout and clarity as to what the not for profit is all about. The new site entails an improved navigation to click through an array of useful content for its clients, and in particular, a more structured and easy access to The Tipping Foundation’s range of service offerings, on its homepage as well as its ‘Our Services’ page. We worked closely together with the not for profit, to map out the different users that access their website and created clear Call To Action (CTAs) around those users so they can click through the relevant content to find out more about how they can engage with the organisation.
