CONCEPT WORK
AROMAT 'WHAT'S YOUR SHAKE?'
Aromat has been a part of South African families for generations but wanted to re-enter the hearts and homes of millennials. The concept was born out of the love for music, how people interact with music and how music is such a big part of any person's life.
Creating brand awareness around Aromat and the Aromat "What's your Shake" campaign started with a limited edition Aromat shaker that would invite you to an incredible music festival, it prompts the customer to download the Aromat "What's your shake" smartphone app . By downloading the app you have the opportunity to create your own track from the genre of your choosing as the app comes with its own mixers.
Once the track has been created you are requested to upload it to the Aromat Facebook page and share it on your social platforms. The tracks with the most votes in every region will win backstage passes to the Aromat music festival.
Disclaimer: This work was done while employed by Bergefarrell
