A nationwide campaign in Myanmar developed to combat sexual harassment in the workplace. Sexual harassment is a truly challenging subject in any country, but in Myanmar also there is a significant difficulty in challenging widespread negative social norms. The aim was to approach the issue from several angles: materials were created for the Care task force to help give awareness sessions on sexual harassment at a grass roots level, the centerpiece of which was an emotionally engaging 45 min film. In conjunction, a high visibility, Pocket TVC social media campaign was used to reinforce the anti-sexual harassment message on a broader level - challenging the notion that it is acceptable or tolerated in any way. A collaboration between Bridge, Platform, Tagu and Fu Films.
Creative (Bridge)
Project Manager/Producer: Tim Mitzman
Art Director: Karen Vinalay
Designer: Nyein Thu, Mayin
Script Writer/Conceptual Consultant: Eiji Iwakawa (Fu Films)
Co-Script Writer: Myoset Nyein Chan, San Yae (Tagu)
Campaign materials by Bridge Agency:
Pocket TVC Series Elements:
Example Pocket TVC (offline version, 1 of 6):
"Perspectives" (Main Campaign Film, Dur: 40')
A film shot largely from the point-of-view of the 6 main characters, letting the audience see from the perspective of each person. The film aims to show the audience how everyone could be complicit in perpetuating a culture of sexual harassment in the workplace - with a clear message on the importance of solidarity and speaking out against it.
The film was an ambitious project - the first of its kind in Myanmar. As we see the same day repeated from alternating perspectives, the logistics of positioning each character so they had a relevant view point in relation to the action, while keeping the continuity, was a significant challenge. However with extensive and meticulous planning, and with the collaborative efforts of an exceptional team, the improbable was made probable!
Production (Platform)
Producer: Rachel Briggs
Production Manager: Thet Saw Win
Co-Director: San Yae (Tagu Films)
Assistant Producer: Aung Kyaw Kyaw
DOP: Khin Maung Kyaw (Tagu Films)
Sound: Htoo Thadar
Editor: Vicky Nway
Director: Eiji Iwakawa (Fu Films)
Screenshots from the film:
Behind the Scenes:
"There were a number of issues for this film that made it an unusual challenge. As the film was mostly continuous, interconnected POV shots, we abandoned detailed storyboards, using blocking maps to choreograph where each actor would be in any given take. This was made especially important as we had to coordinate the shoot in a hurry and under pressure around a working factory!
Maintaining the illusion that we are seeing things from the eyes of each character was important, and DOP Thar Gyi devised a number of ingenious scenes involving mirrors, while we had plenty of hand interactions visible in frame to further sell the idea. We chose to shoot on a small DSLR style camera which enabled us to get into positions - Thar Gyi became quite adept at squeezing between talent, and worked incredibly hard to pull off some of these crazy scenes."
Maintaining the illusion that we are seeing things from the eyes of each character was important, and DOP Thar Gyi devised a number of ingenious scenes involving mirrors, while we had plenty of hand interactions visible in frame to further sell the idea. We chose to shoot on a small DSLR style camera which enabled us to get into positions - Thar Gyi became quite adept at squeezing between talent, and worked incredibly hard to pull off some of these crazy scenes."
Director - Eiji Iwakawa
Rehearsals at Bridge office:
Dress rehearsals and shooting on location:
