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— BACKGROUND
Our cities are becoming increasingly congested. Managing traffic flow to improve the efficiency and livability of our cities is of increasing importance for municipalities, transportation, and logistics agencies.
BlueCyber accurately captures live traffic data through a connected grid of sensors, and provides road network intelligence and analyses to leading logistics agencies worldwide.
CLEVER°FRANKE was asked to research, define, and design the core user experience of the product’s interface, and by doing so, create a distinct identity positioning BlueCyber as a unique player in the logistics industry.
