Client: Southwest City Dog Park
(Spec work subject to client consent.)
Art Director: Steve Brumm • sbrumm.wordpress.com
Photographer: Steve Tharp • blueshadowpics.com
Challenge:
All dog owners, come! Southwest City Dog Park wants to raise awareness and membership within this neighborly but busy community. Discover that Southwest City Dog Park serves as doggie heaven on earth, in our very own St. Louis city limits.
Insight:
This dog park boasts a unique L-shape complete with lights, both worth capturing visually. It's inexpensive and a crime NOT to subscribe to such fun for your four-legged friends.
Solution:
This multi-media campaign spies out dreamy happenings at the dog park,
making owners feel why this is one place "where people envy". Print ads in local publications and outdoor boards reach the mobile target market. Guerilla marketing touches users in more intimate settings, while shopping or taking their four-legged kids for a walk. Simple yet powerful.
(Spec work subject to client consent.)
Art Director: Steve Brumm • sbrumm.wordpress.com
Photographer: Steve Tharp • blueshadowpics.com
Challenge:
All dog owners, come! Southwest City Dog Park wants to raise awareness and membership within this neighborly but busy community. Discover that Southwest City Dog Park serves as doggie heaven on earth, in our very own St. Louis city limits.
Insight:
This dog park boasts a unique L-shape complete with lights, both worth capturing visually. It's inexpensive and a crime NOT to subscribe to such fun for your four-legged friends.
Solution:
This multi-media campaign spies out dreamy happenings at the dog park,
making owners feel why this is one place "where people envy". Print ads in local publications and outdoor boards reach the mobile target market. Guerilla marketing touches users in more intimate settings, while shopping or taking their four-legged kids for a walk. Simple yet powerful.
Signs would be printed on paper bags for customers to cut out and hang on fences. Bags would be distributed through grocers, pet stores, groomers and other local shops.
Poop bags would be printed with various messages and distributed through dispensers at local parks and events for attendees to use.
Poop bags would be printed with various messages and distributed through dispensers at local parks and events for attendees to use.
